How do you increase traffic to your site?
You need good content.
When people land on your site, they want to find personalized, thoughtful, and interesting blog posts, photos, and videos.
But there is one critical step that can make all your content easier to find:
Taking the time to research trending keywords.
Even if your primary platform is YouTube, keyword research can help significantly.
Look for keywords that relate to your niche.
You know what you’re good at and what you want to share. Keyword research helps you align with what your target audience is looking for.
They’re like little nuggets of gold that help your content sparkle in the sun.
Let Google, Bing, or DuckDuckGo shine their big binoculars across the internet forest and pick up your amazing content.
But what’s the most effective and affordable way to do it?
Can a plain old Google search give you all the results you need to start your latest project? Or should you subscribe to sophisticated keyword search tools?
Even if you’ve been running your online business for a while, the best way to find out what your followers want is to be one.
Just compare today’s Google interface with the search engine just a few years ago, and you’d be amazed at how much it has changed.
Most of it helps us tremendously when we’re looking for ideas or advice. And these same features help us find what our audience wants to know too.
Find out how to maximize your keyword research with a few simple techniques that I love and use all the time.
And best of all, they’re either free or inexpensive!
Tools and resources mentioned in the episode:
- SEO Playbook (FREEBIE)
- Keywords Everywhere
- Tubebuddy
- VidIQ
- Google Search Console
- How to create a sitemap
Watch the episode live on YouTube

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